The Alternative Blog
Your go-to destination for all things Copywriting, Marketing, and Business Strategy. Dive into our fresh insights and unconventional ideas to elevate your biz!
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For years I’ve been asking myself what my true life purpose was supposed to be. What am I supposed to do with my life? Here is how I found it.
Why leaving the copy for your business is so crucial for your growth? Learn how Lizeth turned her DIY copy into recurring sales.
Write the best copywriting for your website in few easy steps: follow this guide and download the FREE Sales Page template today!
1990
Britney, Mariah & Christina made me do it.
Milan girlie born and raised – at 12, on the lyrics of Britney, Christina, and Mariah, I was already visualizing a life where English was my everyday language. After a bachelor’s degree in Economics, a semester in Germany, and one in Maldives, for one-in-a-lifetime opportunities: my first one-way ticket to the Indian Ocean. After 6 months there, I realized I didn’t want to go back to my dolce vita in Italy.
I’m Vale.
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
3 one-way tickets that changed my life…
Ciao!
1/5
2016
From the Indian Ocean to the Concrete Jungle.
One-way ticket Malè, Maldives – Dubai.
With just one day left on my visit visa, I landed *the job* of every girl’s dreams. Talk about divine alignment. Started climbing a 32-floor corporate ladder to the marketing department of a luxury jewelry giant, managing projects and events for VIPs in Dubai and GCC.
I’m Vale.
3 one-way tickets that changed my life…
Ciao!
2/5
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
2021
Left 9-5 to freelancing during a global pandemic.
On a sunny Thursday morning, I realized a piece was missing. My values changed and I kept on questioning what impact I was bringing to the world. It was time to let it go, my corporate journey was over. But my career was not the only one up for a turnover: I left Dubai, this time with a one-way ticket to Costa Rica.
I’m Vale.
3 one-way tickets that changed my life…
Ciao!
3/5
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
2022
Back with a masterplan and a vision.
I came back to Dubai, and after managing e-commerce brands from A to Z on the road in Costa Rica, I decided to put my ethics first and help soul-led businesses I believe in the most, get the online visibility they deserve to impact more and more people. I wanted to support with sales copywriting those who support others. My Alternatives out there. The Alternative Copy was born.
I’m Vale.
3 one-way tickets that changed my life…
Ciao!
4/5
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
TODAY
Living my purpose and impacting others to the same.
Within my first year in business I have helped 20+ coaches, healers and sustainable businesses with website and email copywriting services in Dubai and around the world, to launch and accelerate their businesses and get a clear direction with brand strategy to scale to the next level.
As a copywriter for coaches, I am now mentoring junior copywriters and business owners on messaging, strategy and positioning, and can finally say - I love getting to work everyday!
I’m Vale.
3 one-way tickets that changed my life…
Ciao!
5/5
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
My toxic trait is telling my fun facts to people I’ve just met.
So without further ado…
Think I might be the right copywriter for your business?
Let me handle the words, get you those conversions - so you can chill knowing your message is on point and working for you behind the scenes.
Italian born and raised
Living abroad since 2015
Weird talent
I can write sideways
Guilty pleasures
Barefoot beach walks, almond lattes and listening to the same song on repeat
Human Design
Generator 6/2
BOOK YOUR PROJECT
you had me at the cat pic!
