SEO Copywriting & Strategy for coaches, healers and soul-led businesses

let your message make an impact like your offer does.

Is your brand voice just a whisper? Don't sweat it.

With us, every word hits the right spot, sparking connections that convert (and our results are loud and clear).

IF THOSE DREAM CLIENTS ARE STILL JUST IN YOUR daydreams...

It's about time those late-night hustles perfecting your offer paid off!

Ditch the *trust the Universe* approach and give it something to actually work with: a messaging that's unequivocally yours.

YOU MIGHT HAVE SEEN ME ON

Our Philosophy

  • We're all about that Go With Flow vibe, but when it comes to your biz, we're the GPS you didn't know you needed

  •  We craft brand strategies with purpose, and words that that turns heads. 'Cause DIY's cool until your words hit the conversion flatline. 

  • We support Alternative change-makers on a mission to make an impact, who are done with blending in.

We're here to draw out your unique story,
polish it until it shines, and position you as the authority you are meant to be.

Hi, I'm Valentina

Happy 9-5 escapee, I know how scary starting over could be. Especially doing it alone, wearing all different hats of your biz at the same time.

At The Alternative Copy, my mission as sales copywriter is to empower those who empower others:

  • Coaches
  • Healers
  • Soul-led businesses

I believe in an Alternative approach to marketing: the ethical and transparent one. The one where you drive sales sparking connections that make your audience feel so deeply seen, they would not want to look anywhere else.

Leave the words to us, so you can focus on what you do best: changing lives!

FOUNDER, LEAD HEALTH AND WELLNESS COPYWRITER, BRAND STRATEGIST

Website Content & SEO Copywriting Services

Let's face it: quality content is the foundation of a stellar content marketing strategy.

This is the very bridge between you and your audience and your chance to educate them, so that they won't look any further!

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  • Website Content & SEO Copywriting Services

    LET'S FACE IT: QUALITY CONTENT IS THE FOUNDATION OF A MARKETING STRATEGY WORTH ITS NAME.

    This is where we ditch the fluff and get real—real strategy, real results. We don't just write any word, we infuse your message with empathy and sales psychology that resonate and make you a go-to in your field.

    WRITE FOR ME
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  • Email Copywritng & Funnels

    WELCOME, NURTURE AND UPSELL YOUR AUDIENCE WITH EMPATHY THAT SOUNDS LIKE YOU.

    Overlooked your email list? You might be overlooking 43% of your sales too! If every time you open a Google doc to write an email, you get blinking cursor anxiety, take a deep breath: you've come to the right place.

    LEARN MORE
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  • Brand Strategy

    GOT BIG PLANS, BUT NO IDEA WHERE TO START? WE GOT YOU. GRAB OUR *DIGITAL* HAND AND LET US SET YOU UP TO ONLINE SUCCESS!

    A thriving business is built on unshakable foundations, AKA Brand Strategy plan! From market research to SWOT analysis, from pricing to buyer personas, a Brand Strategy is the first, but crucial piece of your puzzle!

    BOOK YOUR STRATEGY

Website Content & SEO Copywriting Services

Let's face it: quality content is the foundation of a marketing strategy worth its name.

This is where we ditch the fluff and get real—real strategy, real results. We don't just write any word, we infuse your message with empathy and sales psychology that resonate and make you a go-to in your field.

Email Copywritng & Funnels

welcome, nurture and upsell your audience with empathy that sounds like you.

Overlooked your email list? You might be overlooking 43% of your sales too! If every time you open a Google doc to write an email, you get blinking cursor anxiety, take a deep breath: you've come to the right place.

Brand Strategy 

Got big plans, but no idea where to start?
We got you. Grab our *digital* hand and let us set you up to online success!

A thriving business is built on unshakable foundations, AKA Brand Strategy plan!

From market research to SWOT analysis, from pricing to buyer personas, a Brand Strategy is the first, but crucial piece of your puzzle!

will you be the next success story?

“Valentina is the specialist who can take your vision and identity from in your head to on the page or screen so people truly understand who you are and what you offer.”

As a healthcare specialist and a coach for doctors who practice outside of the conventional paradigm, public communications and brand identity are often overlooked but essential to capture accurately and concisely. She does it with great style, coherence and timeliness. She is a joy to work with. I recommend her without reservation.

Dr. Roger Borbón
Functional Neurologist & Creator of
B.R.A.V.E. Health Method

“Working with Vale has been invaluable, without her we truly would not be where we are and we would not have such a strong community.”

Vale is always ahead of schedule and has a great understanding of how to really touch the emotions of any audience. Working with her has been one of the best investments our company has made up to this point and I highly highly recommend her services to anyone who is looking to take their business to the next level.

Wade Momberg
Co-founder of Finding Healers

“Working with Valentina was a dream come true! When I first contacted her, her response was filled with positivity.”

I felt comfortable expressing my vision with her because she was receptive to having a call with me to see if we were a good fit. She spent time getting to know my vision and objectives so she could provide the finest work possible. I am so happy with the project she completed for me, and I have faith that my business will succeed. Please look no further if you're seeking for someone that is enthusiastic about what they do and gives it their all.

Chastity Thomason
Women Empowerment Coach & Author

“She immediately grasped my vision and gave life to what was still a bit foggy in my mind. She has upgraded my ideas by translating them into efficient tools I now can use as my signature programs and services.”

I had almost given up when I met Valentina. I immediately loved her approach. Friendly, but very professional, empathic and honest in her guidance, her mood is always filled with positivity. So, if you are seeking for a very skilled, extremely creative, and enthusiastic copywriter, you have found one.

Paola Fantinato
Gymnastics and Yoga Coach

“I was so impressed by how fast she connected with the message I was trying to deliver, and oh did she delivered! Look no more, Valentina is the copywriter that will set your business for success.”

Lizeth Felix
LMFT Therapist & Relationship Coach

Hard to put in words all the wonderful experiences I had with Valentina, but if you are looking for a human being that is professional, ethical, knowledgable, creative, and genuinely enjoys her work, she is THE ONE. She goes above and beyond when it comes to delivering on time, and best of all, she has a talent to really capture your essence, while being able to put it into beautiful words. 

“I can't speak highly enough of Valentina. She surpassed all my expectations with every aspect of our collaboration. She is incredibly generous with her knowledge, and precise in her work. ”

Chiara Ghinolfi
Emotional Intelligence Executive Coach

I have worked with people who were only focused on money, and Valentina is the complete opposite of that. I'm so glad to have met her and had the opportunity to work together on my online presence and marketing strategy. Her clarity and precision are top-notch, and I was especially impressed by the fact that she made me feel like a valued person whom she genuinely wanted to help. 

“Valentina absolutely exceeded all my expectations with her flexibility, understanding of needs, and prompt delivery of catchy and engaging copy for my upcoming launch!”

Amal Al-Malki
Founder of Della Weiss

I had the pleasure of working with Valentina for the website copy and brand strategy of my brand. What sets her apart is not just her professional experience, but also her genuine, friendly, and positive attitude. It felt like she genuinely cared about every little detail. She is highly responsive and proactive, other than trustworthy, making the collaboration smooth and enjoyable.

“A 5-star professional. She immediately understood my needs and perfectly communicated my services through her amazing skills in putting thoughts, information, and emotions down on paper."

Elena Giuffrida 
Founder of Sweet Home Luxury

I contacted Valentina to take care of the copywriting for my companies' two websites. She immediately gave me a sense of confidence and I completely trusted her skills in delivering what turned out to be exactly what I wanted.
After dealing with several unprofessional companies, I finally got the result I wanted and since then I cannot think of turning to anyone else.

“Outstanding Job on my website copy!
Your talent and dedication are truly commendable, and I am grateful to have the opportunity to work with you."

Christina Bati 
Founder of Chō - Vegan Silkware

Your attention to detail, speed, and enthusiasm truly shone through! I was particularly impressed by how Valentina was able to guide me on ways to attract more customers through her words for our website.
She quickly became a member of the team and a friend.
I look forward to collaborating with you on future projects Vale!

“She's a true word wizard!
 Her creativity knows no bounds, and her professionalism and intelligence shine through in every interaction."

Nataliia Leonenko
Founder of Blushspring Studio

I had the pleasure of working with Valentina recently, and I must say,  Vale goes above and beyond (believe me!), paying attention to all details to ensure that the stories she crafts truly reflect your brand. If you're in need of someone you can blindly trust, look no further - I highly recommend her to anyone seeking a reliable and talented copywriter.

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