in 2025...
Authentic, relatable copy beats polished, every time. But…
What to even prioritize when you literally have less than 7 seconds to make an impact?
(YEP, THAT'S LESS THAN MY ESPRESSO SHOT.)
Sit tight, and leave it to your new (fav) digital copywriter.
1990
Britney, Mariah & Christina made me do it.
Milan girlie born and raised – at 12, on the lyrics of Britney, Christina, and Mariah, I was already visualizing a life where English was my everyday language. After a bachelor’s degree in Economics, a semester in Germany, and one in Maldives, for one-in-a-lifetime opportunities: my first one-way ticket to the Indian Ocean. After 6 months there, I realized I didn’t want to go back to my dolce vita in Italy.
I’m Vale.
Conversion Copywriter, Cats Mama and Rescuer, and Words Nerd Generator.
3 one-way tickets that changed my life…
Ciao!
1/5
2016
From the Indian Ocean to the Concrete Jungle.
After a 6-month work opportunity in Maldives, I bought a one way ticket to Dubai.
With just one day left on my visit visa, I landed *the job* every girls dream. Talk about divine alignment. Started climbing a 32-floor corporate ladder to the marketing department of a luxury jewelry giant, managing projects and events for VIPs in Dubai and GCC. I was living the dream.
I’m Vale.
3 one-way tickets that changed my life…
Ciao!
2/5
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
2021
Left 9-5 to freelancing during a global pandemic.
On a sunny Thursday morning, I realized a piece was missing.
My values changed and I kept on questioning what impact I was bringing to the world. It was time to let it go; my corporate journey was over. But my career was not the only one up for a turnover: I left Dubai, this time with a one-way ticket to Costa Rica.
I’m Vale.
3 one-way tickets that changed my life…
Ciao!
3/5
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
2022
Back with a masterplan and a vision.
One year later, I came back to Dubai, and after managing e-commerce brands from A to Z on the road in Costa Rica, I decided to put my ethics first and help ethical brands I believe in the most, get the online visibility they deserve to impact more and more people. I wanted to support with sales copywriting those who support others. My Alternatives out there. The Alternative Copy was born.
I’m Vale.
3 one-way tickets that changed my life…
Ciao!
4/5
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
TODAY
Living my purpose and impacting others to the same.
Just in my first year in business, I have helped 20+ sustainable and luxury businesses with website and email copywriting services in Dubai and around the world, to launch and accelerate their businesses and get a clear direction with brand strategy to scale to the next level.
As a copywriter for ethical and honest premium brands, I am now mentoring business owners on messaging, strategy and positioning, and can finally say - I love getting to work everyday!
I’m Vale.
3 one-way tickets that changed my life…
Ciao!
5/5
Copywriter for Coaches, Cats Freak, and Words Nerd Generator.
What if your words could sound like a cozy chat, instead of yet another sales pitch?!
You’re not down for yet another ChatGPT prompt and generic biz coach advice on generating leads.
Because as cliché as it may sound, I thrive on this one simple belief: there’s no secret sauce to online success.
And coaches out there promising the ultimate roadmap to - insert dream outcome - are just sharing what worked for them.
Every business strategy is different. And that makes all the difference.
If you want to stand out in this Gen Z era, you've got to be different - as tempting as following the trends might be.
and that's what my approach is all about.
Ok enough about me, time to talk about
You couldn't care less about just being another voice in the crowd. But let me take a wild guess - what you do care about, is making a genuine impact with your work. Attracting those dream clients that believe in your offer more than you believe in it yourself and being able to provide them tangible results.
That's why you don't want your message to be just another version of a ChatGPT answer.
You want words that resonate, that feel like a one-on-one conversation with your ideal client.
you.
Talk about butterfly effect.
That's what want to help you achieve.
Not just content, but a conversation.
Not just traffic, but a community.
Not just conversions, but raving fans.
Close enough!?
Imagine having content that doesn't just sell but serves, making your audience go...
"Finally, someone who gets it!"
Stick around if you also believe in:
Impact
I believe success is measured by the impact we make, not just by our financial status. It's a life filled with purpose, abundance, and well-being that truly counts.
Integrity
Transparency
Chances are, if you read till here you got a pretty good idea of my vibe and values. I work with people who walk the talk and choose to show up with integrity in biz and life.
No BS, no Drama, NO shady tactics over here (or anywhere else, please). As I always say, genuine and open conversations always lead to the best outcome.
My toxic trait is telling my fun facts to people I’ve just met.
So without further ado…
Think I might be the right copywriter for your business?
Let me handle the words, get you those conversions - so you can chill knowing your message is on point and working for you behind the scenes.
Italian born and raised
Living abroad since 2015
Weird talent
I can write sideways
Guilty pleasures
Barefoot beach walks, almond lattes and listening to the same song on repeat
fav music
Ocean waves, morning birds, cat purrs
BOOK YOUR PROJECT
you had me at the cat pic!
