in 2025...
Authentic, relatable words beat polished, every time. But…
What to even prioritize when you literally have less than 7 seconds to make an impact?
(yes, THAT'S LESS THAN MY ESPRESSO SHOT.)
Luckily, you can leave the hard part to your (newly found) copywriter.
Italian-born, Dubai-honed, Bali-inspired.
I help premium brands say exactly what they mean, in words that don’t just sound good, but sell.
I spent the early years of my career working in the luxury corporate world, managing high-end jewellery brands and VIP experience launches in Dubai. I was living every girl's ultimate dream, but something felt off.
In 2021, I walked away from the 9-to-5 to pursue something more aligned: copy that has impact.
And so, The Alternative Copy Studio was born.
Today I split my time between Dubai and wherever the surf is good, working with premium clients globally who want more than words, they want results.
I’m Vale.
AKA the Copywriter Brands Hire When Ordinary Won’t Cut It.
From Luxury Boards to Luxury Words.
Ciao!
YOU MIGHT HAVE SEEN ME ON
Back in corporate, my ideas travelled through layers of approval, until they no longer felt like mine.
(...and creativity lived inside a box with quarterly KPIs written on it).
I left corporate to create a space where luxury brands still get excellence, but with actual connection, where strategy is personal, impact is visible, and every project starts with the person behind the brand.
and that's what my approach is all about.
Ok enough about me, time to talk about
You’re the kind of brand that believes luxury lives in simplicity.
In the craftsmanship, not the noise; in the feeling, not the explanation.
And your words need to do the same.
You want messaging that mirrors the way your clients make decisions: slowly, intentionally, instinctively.
Because they don’t buy out of urgency, they buy out of intuition.
you.
Your audience isn’t looking for more information, they’re looking for a sense of alignment.
The right words make that connection effortless. You want your audience and feel a sense of “yes, this is exactly it.”
And that’s precisely what strategic, thoughtful copy can do.
we're aligned if you also believe in:
Impact
I believe success is measured by the impact we make, not just by our financial status. It's a life filled with purpose, abundance, and impact that truly counts.
Integrity
Transparency
Chances are, if you read till here you got a pretty good idea of my vibe and values. I work with people who walk the talk and choose to show up with integrity in biz and life.
No BS, no Drama, no shady tactics over here (or anywhere else, please). As I always say, genuine and open conversations always lead to the best outcome.
What my LinkedIn doesn't mention...
Think I might be the right luxury copywriter for your business?
Italian born and raised
Living abroad since 2015
Weird talent
I can write sideways
Guilty pleasures
Barefoot beach walks, almond lattes and a smooth jazz playlist
fav music
Ocean waves, morning birds, cat purrs
BOOK YOUR PROJECT.
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