It’s 2023, and we are no longer creating dull and boring website copy just for the sake of having an online presence. Ok?! You can do better.
So today, we’re going to spill the tea on how to write website copy that converts *for real* .
Your website should not only attract leads but also convert them into true fans, and eventually, recurring loyal customers. As an SEO copywriting studio, this is what we do on a daily basis.
We ready? Let’s dive in!
Before writing a single word, you need to understand your target audience. Conduct in-depth market research to identify their needs, desires, pain points, and motivations. By defining your customer avatar, you can tailor your copy to resonate with them on a personal level, establishing a sense of connection and trust right from the start.
To write website copy that converts, you need to have clear objectives in mind. What do you want to achieve with your copy? Do you want to drive sales, generate leads, get sign-ups for a webinar, book a call with you, or maybe just increase awareness? Define your goals and only then, structure your content accordingly. Each page on your website should have a specific purpose and call to action that aligns with your overall objectives.
The headline is the first impression your website copy makes on visitors. It should be compelling, concise, and clearly convey the value they will receive by engaging with your content. Use an open loop to grab their attention, which you will further explain in the other sections of the page.
Subheadings are essential for breaking down your content into easily digestible sections. Not only do they make your copy more scannable, but they are also a great opportunity to incorporate relevant keywords that can improve your search engine rankings. Make sure your subheadings are descriptive, engaging, and encourage readers to continue reading. Remember to use empathy to make your reader understood by addressing their pain point directly.
What’s the deepest desire of your customer avatar? Let it shine here. When crafting the body of your website copy, focus on addressing the needs and desires of your audience. Highlight the benefits and unique selling points of your offering. Use persuasive language, storytelling techniques, and concrete examples to engage readers and make your content even more relatable.
Keywords play a crucial role in optimizing your website copy for search engines. Do keyword research to identify relevant terms that align with your target audience’s search intent. You want to be strategic when incorporating these keywords throughout your copy. Make sure to avoid the biggest red flag for a good copy: keyword stuffing. Placing your keyword in every other word is going to be a nightmare for SEO.
To convert visitors into customers, you want to be strategic with your call to action (CTAs) throughout your website copy. CTAs ask users to take a certain action, whether it’s making a purchase, subscribing to a newsletter, or requesting a free consultation. Be creative (as long as it makes sense) and play with colors and urgency with your CTAs.
Besides reating persuasive copy, you’ll need to optimize your copy for readability and user experience. Use short paragraphs, bullet points, and numbered lists to break up text and make it easier to skim. Add images, infographics, and videos to boost engagement. Ensure your website is mobile-friendly and loads quickly – remember to compress your images.
Don’t be a copycat by replicating something that already exists (what’s the point, anyway). Instead, provide fresh insights, unique perspectives, and valuable expertise that your target audience cannot find anywhere else. Authenticity and originality not only help with search engine rankings but also build trust and credibility with your readers!
One powerful way to boost conversions is by incorporating social proof and testimonials in your website copy. People are more likely to trust and engage with a brand when they see positive feedback and endorsements from satisfied customers. Include testimonials, case studies, and endorsements strategically throughout your copy to build trust and provide social validation.
While the primary focus should be on creating website copy that converts, optimizing your meta tags and descriptions is also crucial for search engine visibility. Create concise and keyword-rich meta titles and descriptions that accurately summarize the content of your page. These elements not only help search engines understand the relevance of your content but also influence click-through rates in search engine results.
That’s a wrap! You have a complete checklist on how to write website copy that converts!
By implementing these strategies and best practices, you can create website copy that not only outranks your competition but also engages, converts, and amazes your visitors.
Remember, writing compelling and effective website copywriting is an ongoing process of refinement and adaptation. You got this!
If you need any help in crafting the perfect website copy for your business, or simply can’t be bothered by all the creative process, reach out to us!
DIYing your sales page? Make sure to grab our free template!