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New in business? Congrats! Here, you'll find my best tips as your Brand Strategist, to plan and ignite your new business and set it up for success.

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Writing a business plan is the single most important step for your new biz! Check out all you need to know to launch successfully!

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Why choosing the right biz name is so crucial? What’s the psychology behind it, and how to choose the perfect one? Find out here!

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Why leaving the copy for your business is so crucial for your growth? Learn how Lizeth turned her DIY copy into recurring sales.

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Write the best copywriting for your website in few easy steps: follow this guide and download the FREE Sales Page template today!

Writing a business plan is the single most important step for your new biz! Check out all you need to know to launch successfully!

1990
Britney, Mariah & Christina made me do it.

Milan girlie born and raised – at 12, on the lyrics of Britney, Christina, and Mariah, I was already visualizing a life where English was my everyday language. After a bachelor’s degree in Economics, a semester in Germany, and one in Maldives, for one-in-a-lifetime opportunities: my first one-way ticket to the Indian Ocean. After 6 months there, I realized I didn’t want to go back to my dolce vita in Italy.

I’m Vale.

Copywriter for Coaches, Cats Freak, and Words Nerd Generator.

3 one-way tickets that changed my life…

Ciao!

1/5

2016
From the Indian Ocean to the Concrete Jungle.

One-way ticket Malè, Maldives – Dubai.
With just one day left on my visit visa, I landed *the job* of every girl’s dreams. Talk about divine alignment. Started climbing a 32-floor corporate ladder to the marketing department of a luxury jewelry giant, managing projects and events for VIPs in Dubai and GCC.

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

2/5

2021
Left 9-5 to freelancing during a global pandemic.

On a sunny Thursday morning, I realized a piece was missing. My values changed and I kept on questioning what impact I was bringing to the world. It was time to let it go, my corporate journey was over. But my career was not the only one up for a turnover: I left Dubai, this time with a one-way ticket to Costa Rica.

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

3/5

2022
Back with a masterplan and a vision.

I came back to Dubai, and after managing e-commerce brands from A to Z on the road in Costa Rica, I decided to put my ethics first and help soul-led businesses I believe in the most, get the online visibility they deserve to impact more and more people. I wanted to support with sales copywriting those who support others. My Alternatives out there. The Alternative Copy was born.

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

4/5

TODAY 
Living my purpose and impacting others to the same.

Within my first year in business I have helped 20+ coaches, healers and sustainable businesses with website and email copywriting services in Dubai and around the world, to launch and accelerate their businesses and get a clear direction with brand strategy to scale to the next level.
As a copywriter for coaches, I am now mentoring junior copywriters and business owners on messaging, strategy and positioning, and can finally say - I love getting to work everyday!

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

5/5

My toxic trait is telling my fun facts to people I’ve just met.
So without further ado…

Think I might be the right copywriter for your business? 

Let me handle the words, get you those conversions - so you can chill knowing your message is on point and working for you behind the scenes.

Italian born and raised

Living abroad since 2015

Weird talent

I can write sideways

Guilty pleasures

Barefoot beach walks, almond lattes and listening to the same song on repeat

Human Design

Generator 6/2

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