The Alternative Blog

Your go-to destination for all things Copywriting, Marketing, and Business Strategy. Dive into our fresh insights and unconventional ideas to elevate your biz!

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Copy + Design = 🤍
Check how this collab with Blushspring Studio, gave justice to my sustainability copy for Chō.

green leafed plants

Why leaving the copy for your business is so crucial for your growth? Learn how Lizeth turned her DIY copy into recurring sales.

footsteps along the seashore

If you cover your logo, would you still be recognizable? Check out how to craft a unique brand voice that says it all when you say nothing at all.

Our Favorite Posts

DON'T MISS

green leafed plants

Why leaving the copy for your business is so crucial for your growth? Learn how Lizeth turned her DIY copy into recurring sales.

green leafed indoor plant

Write the best copywriting for your website in few easy steps: follow this guide and download the FREE Sales Page template today!

Writing a business plan is the single most important step for your new biz! Check out all you need to know to launch successfully!

1990
Britney, Mariah & Christina made me do it.

Milan girlie born and raised – at 12, on the lyrics of Britney, Christina, and Mariah, I was already visualizing a life where English was my everyday language. After a bachelor’s degree in Economics, a semester in Germany, and one in Maldives, for one-in-a-lifetime opportunities: my first one-way ticket to the Indian Ocean. After 6 months there, I realized I didn’t want to go back to my dolce vita in Italy.

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

1/5

2016
From the Indian Ocean to the Concrete Jungle.

One-way ticket Malè, Maldives – Dubai.
With just one day left on my visit visa, I landed *the job* of every girl’s dreams. Talk about divine alignment. Started climbing a 32-floor corporate ladder to the marketing department of a luxury jewelry giant, managing projects and events for VIPs in Dubai and GCC.

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

2/5

2021
Left 9-5 to freelancing during a global pandemic.

On a sunny Thursday morning, I realized a piece was missing. My values changed and I kept on questioning what impact I was bringing to the world. It was time to let it go, my corporate journey was over. But my career was not the only one up for a turnover: I left Dubai, this time with a one-way ticket to Costa Rica.

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

3/5

2022
Back with a masterplan and a vision.

I came back to Dubai, and after managing e-commerce brands from A to Z on the road in Costa Rica, I decided to put my ethics first and help soul-led businesses I believe in the most, get the online visibility they deserve to impact more and more people. I wanted to support with sales copywriting those who support others. My Alternatives out there. The Alternative Copy was born.

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

4/5

TODAY
Living my purpose and impacting others to the same.

Within my first year in business I have helped 50+ coaches, healers and sustainable businesses with website and email copywriting services in Dubai and around the world, to launch and accelerate their businesses and get a clear direction with brand strategy to scale to the next level. I am now coaching junior copywriters and business owners on brand voice and messaging, strategy and positioning, and can finally say - I love getting to work every morning!

I’m Vale.

Your digital copywriter, cats obsessed, words nerd Generator.

3 one-way tickets that changed my life…

Ciao!

5/5

My toxic trait is telling my fun facts to people I’ve just met.
So without further ado…

Think I might be the right digital copywriter for your business? 

Let me handle the words, get you those conversions - so you can chill knowing your message is on point and working for you behind the scenes.

Italian born and raised

Living abroad since 2015

Weird talent

I can write sideways

Guilty pleasures

Barefoot beach walks, oatly lattes and listening to the same song on repeat

Human Design

Generator 6/2

BOOK YOUR PROJECT

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