The Alternative Blog
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For years I’ve been asking myself what my true life purpose was supposed to be. What am I supposed to do with my life? Here is how I found it.
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Italian-born, Dubai-honed, Bali-inspired.
I help premium brands say exactly what they mean, in words that don’t just sound good, but sell.
I spent the early years of my career working in the luxury corporate world, managing high-end jewellery brands and VIP experience launches in Dubai. I was living every girl's ultimate dream, but something felt off.
In 2021, I walked away from the 9-to-5 to pursue something more aligned: copy that has impact.
And so, The Alternative Copy Studio was born.
Today I split my time between Dubai and wherever the surf is good, working with premium clients globally who want more than words, they want results.
I’m Vale.
AKA the Copywriter Brands Hire When Ordinary Won’t Cut It.
From Luxury Boards to Luxury Words.
Ciao!
What my LinkedIn doesn't mention...
Think I might be the right luxury copywriter for your business?
Italian born and raised
Living abroad since 2015
Weird talent
I can write sideways
Guilty pleasures
Barefoot beach walks, almond lattes and a smooth jazz playlist
fav music
Ocean waves, morning birds, cat purrs
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