Ciao! I’m Vale. Health & Wellness Copywriter, Cats Mama and Brand Strategist for brands determined to make a positive impact (on others and the planet). Hope you find this article helpful - I’m so glad to have you here! Stick around for other copywriting and freelancing life stories :)
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Lizeth Felix is an Attachment Theory Expert, Relationship Coach and Licensed Marriage and Family Therapist (LMFT), based in California.
Throughout her career as a therapist, she’s been guiding individuals battling addiction, counseling couples and families facing challenging situations, and responding to psychiatric emergencies with local police departments in San Diego, CA.
Her motto is Heal from your past, grow your self-worth, and evolve into your true, authentic self.
Lizeth DIYed her website design and copywriting, but she felt the copy didn’t do justice to what she wanted to tell her audience about herself and the service she offered. That meant leaving potential clients confused about her services and money on the table by not booking a call with her at all.
Lizeth is very professional when it comes to her work and the way she sells her program on client calls.
So once she worked out that potential clients could feel confused and doubtful about her services, by the copy only, she knew it was time to act.
When Lizeth and I jumped on a discovery call, she came with many questions, suggestions, and ideas. And I showed up with strategic solutions and an objective observer’s insight into her underlying copy issues.
Before I got started with my copy revisions on Lizeth’s website copy, we caught up for an in-depth strategy session to align our vision and explore the strategy for her website.
And a few days later, Lizeth had her new website copywriting speaking to her dream clients’ pains, desires, and objections.
It clearly called out Lizeth’s expertise and the incredible level of support every client she onboards for her relationship coaching.
Best of all?
Lizeth and I quickly collaborated on more projects to set her up for success: we laid a business plan to define her business direction and brainstormed on a FREE resource relevant to her business, to build up her email list, for which I created a strategic 8-part Welcome Email Sequence.
Since her launch in September 2023…
Her email list grew from 0 to 120 subscribers in less than 4 months! And has an open rate of 75%!
The copy assets I assisted Lizeth with:
Hard to put in words all the wonderful experiences I had with Valentina, but if you are looking for a human being that is professional, ethical, knowledgable, creative, and genuinely enjoys her work, she is THE ONE.
Since the first contact, Valentina showed so much kindness and interest in making sure that I was heard and understood. She goes above and beyond when it comes to delivering on time, and best of all, she has a talent to really capture your essence, while being able to put it into beautiful words.
I was so impressed by how fast she connected with the message I was trying to deliver, and oh did she delivered! Look no more, Valentina is the copywriter and brand strategist that will set your business up for success.
You deserve a website that you’re confident in.
That saves you time, and that brings more perfect-fit clients to your business on autopilot.
I’d love to help you get there.
Valentina Grandesso is a Copywriter for Coaches & Brand Strategist based in Dubai.
The Alternative Copy Studio was established in 2022, to support personal development brands and sustainable businesses with website copywriting, email marketing and brand launch strategy.
📍Dubai | ♡ Worldwide
The Alternative Copy