Tired of stalking your competitors and wondering how the hell they sound so *on point*?!

ENOUGH with 
the CLICHÉS.

 It's about time your message makes an impact like your offer does.

Website Copywriter

If you ever had to Google how to write copy that turns "just browsing" into "where's my wallet!?'"...

...you're in the right place.

|

If those dream clients are still just daydreams...

...it's time for a plot twist.

even - and dare I say, especially - when you’re offline.

You want clear, actionable steps on what to offload, not just a long ass to-do list. And you're damn ready to turn those dream projects from "someday" to "today."


You’re in the right place to ditch the "trust the Universe" approach and give it something to actually work with: a  messaging that's unequivocally yours.*

*With every word hitting the right spot, sparking connections that convert (and results that speak for loud and clear).

 So... you can book more dream projects, get more subscribers, and make more money.

(Namastè me later.)

“You’ve Marie Kondo-ed the heck out of my brain mess, into a sleek, relatable masterpiece. I’m impressed and relieved!”

YOU, in a few clicks

From vision to dream client inquiries.

MY approach

From vision to dream client inquiries.

One word at a time. 


One word at a time. 

8+

years working in email marketing, content and brand strategy

40%

average email conversion rate

100%

relatable copy that clicks

Sure, you want someone to write relatable content for your website and emails. But that’s not why you landed here.

It's about the feel, the vibe, and the shared values that guide your choices.

Deep down, you want someone who's not just ticking boxes, but truly gets it. 

Someone who takes this as seriously as you do.

You deserve to work the hours you want and make your mark in your industry, without sacrificing your income, or integrity. 

So if your goal is an aligned business that serves your energy, and makes you money without the sleazy and icky tactics, by now you probably know that a conversion copywriter is the first step towards a day that lives up to your highest expectations. 

And I’m here to exceed them.

“Not only she created outstanding copy to launch my brand, she helped with a whole brand strategy to scale it!”

Her attention to detail, talent, dedication and enthusiasm truly shine through! She quickly became a member of the team and a friend. I look forward to collaborating with you on future projects Vale!

CHRISTINA BATI
Founder of Chō - Vegan Silkware

“Without her, we would not be where we are today and with such a strong community.”

Vale is always ahead of schedule and has a great understanding of how to really touch the emotions of any audience. Working with her has been one of the best investments our company has made up to this point and I highly highly recommend her services to anyone who is looking to take their business to the next level.

Wade Momberg
Co-founder of Finding Healers

“Exactly what my business needed to level up.”

Valentina helped us write Vivid Vision for our company. She is the specialist who can take your ideas and identity from in your head to on the page or screen so people truly understand who you are and what you offer.

She does it with great style, coherence and timeliness. She is a joy to work with.


Dr. Roger Borbón
Functional Neurologist & Creator of B.R.A.V.E. Health Method

What brings you here? 

(01)

(01)

Website Content &
SEO Copywriting Services

Let's face it: quality content is the foundation of a marketing strategy worth its name.

This is where we ditch the fluff and get real— real strategy, real results. We don't just write any word, we infuse your message with empathy and sales psychology that resonate and make you a go-to in your field.

(02)

(02)

Email Copywriting & Funnels

WELCOME, NURTURE AND UPSELL YOUR AUDIENCE WITH EMPATHY THAT SOUNDS LIKE YOU.

Overlooked your email list? You might be overlooking 43% of your sales too! If every time you open a Google doc to write an email, you get blinking cursor anxiety, take a deep breath: you've come to the right place.

(03)

(03)

Brand Strategy

GOT BIG PLANS, BUT NO IDEA WHERE TO START? I GOT YOU. GRAB MY DIGITAL HAND AND LET'S SET YOU UP TO ONLINE SUCCESS! 

Whether you're an aspiring copywriter, building a personal brand, or running a purpose-driven business, you need solid foundations for online success. Book a 90-minute strategy session and leave with a clear roadmap for your business's next steps.

Website Content & SEO Copywriting Services

Let's face it: quality content is the foundation of a marketing strategy worth its name.

This is where we ditch the fluff and get real — real strategy, real results. We don't just write any word, we infuse your message with empathy and sales psychology that resonate and make you a go-to in your field.

(01)

(02)

(03)

Email Copywriting & Funnels

WELCOME, NURTURE AND UPSELL YOUR AUDIENCE WITH EMPATHY THAT SOUNDS LIKE YOU.

Overlooked your email list? You might be overlooking 43% of your sales too! If every time you open a Google doc to write an email, you get blinking cursor anxiety, take a deep breath: you've come to the right place.

(01)

(02)

(03)

Brand Strategy

GOT BIG PLANS, BUT NO IDEA WHERE TO START? I GOT YOU. GRAB MY DIGITAL HAND AND LET'S SET YOU UP TO ONLINE SUCCESS!

Whether you're an aspiring copywriter, building a personal brand, or running a purpose-driven business, you need solid foundations for online success. Book a 90-minute strategy session and leave with a clear roadmap for your business's next steps.

(01)

(02)

(03)

Ciao, I'm Valentina.

HEALTH AND WELLNESS COPYWRITER, EMAIL MARKETER & BRAND STRATEGIST 

I find the right words to help you position your brand in front of the right eyes. 



As a happy 9-5 escapee, I know how scary starting over could be. Especially doing it alone, wearing all different hats of your biz at the same time.

I believe in a different approach to marketing: an ethical and transparent one. The one built on strong foundations that lead with its values. 

Leave the words to me, so you can keep your focus on what you do best: empowering others!

That’s why I made it my mission to support those who fiercely crawled their way out of the matrix, to choose an Alternative path.

I swear, if I read an "unlock your highest self" one more time, I'm gonna lose it...

READ: SELL MORE.

YOU MIGHT HAVE SEEN ME ON

“She just believed and cared about my project as if it was her own.”

She surpassed all my expectations with every aspect of the collaboration. She is incredibly generous with her knowledge, and precise in her work. 

I was looking for a website copywriter for coaches and I’m so glad I found Vale. I have worked with people who were only focused on money, and Valentina is the opposite of that. I'm so glad to have met her and had the opportunity to work together on my website copywriting and brand strategy. 

Her clarity and precision are top-notch, and I was especially impressed by the fact that she made me feel like a valued friend she genuinely wanted to help. 

Chiara Ghinolfi
Emotional Intelligence Executive Coach

“Handed in my resignation letter after the Mentorship Program!”

Vale's mentorship is invaluable for those who are truly serious about diving into the copywriting field.

She doesn’t just teach you the basics, she guides you every step of the way, making sure you’re not just learning, but actually doing.

So, if you're committed to building a career in copywriting, this is the mentorship that can get you there!

Melissa Lo Stuto
SALES COPYWRITER

“My writing has already improved and I stopped to ramble on every piece of copy I write!”

I did the Mentorship program with Vale and I would definitely recommend this to everyone approaching copywriting for the first time, especially to those who are struggling with how to apply the theory in real-world scenarios.

 It's perfect for anyone looking for a more hands-on approach with personalized guidance. 

Nipurna Jadeja
Content Strategist & marketer

“Without her, we would not be where we are today and with such a strong community.

Vale is always ahead of schedule and has a great understanding of how to really touch the emotions of any audience.

Working with her has been one of the best investments our company has made up to this point and I highly highly recommend her services to anyone who is looking for a health and wellness copywriter to take their business to the next level.

Wade Momberg
Co-founder of Finding Healers

“The amount of confidence I got after working with her is beyond words.”

Working with Valentina was a dream come true!

When I first contacted her, her response was filled with positivity. She spent time getting to know my vision and objectives so she could provide the finest work possible. 

I am so happy with the project, and I gained so much more confidence in my business.

If you're seeking for someone that is enthusiastic about what they do and gives it their all, you just found her.

Chastity Thomason
women empowerment coach and author

“I just loved her approach. She immediately grasped my vision and gave life to what was still foggy in my mind.”

She has upgraded my ideas by translating them into efficient tools I now can use as my signature programs and services.

I had almost given up when I met Valentina. Friendly, but very professional, empathic and honest in her guidance, her mood is always filled with positivity. 

So, if you are seeking for a very skilled, extremely creative, and enthusiastic copywriter, you have found one.

Paola Fantinato
gymnastics and yoga coach

“So impressed by how fast Vale connected with the message I was trying to deliver, and oh did she deliver! ”

Hard to put in words all the wonderful experiences I had with Valentina, but if you are looking for a human being that is professional, ethical, knowledgeable, creative, and genuinely enjoys her work, she is THE ONE. 

She goes above and beyond when it comes to delivering on time, and best of all, she has a talent to really capture your essence, while being able to put it into beautiful words.

Lizeth Felix
LMFT Therapist & Relationship Coach

“Never been so confident and proud in showing my brand to the world!”

Valentina absolutely exceeded all my expectations with her flexibility, understanding of needs, and prompt delivery of catchy and engaging copy for my upcoming launch!

I had the pleasure of working with Valentina for the website copy and brand strategy of my brand. What sets her apart is not just her professional experience, but also her genuine, friendly, and positive attitude. She genuinely cared about every little detail. 

She is highly responsive and proactive, other than trustworthy, making the collaboration smooth and enjoyable.

Amal Al-Malki 
Founder of Della Weiss

“Not only she created outstanding copy to launch my brand, she helped with a whole brand strategy to scale it! ”

Her attention to detail, talent, dedication and enthusiasm truly shine through!

She quickly became a member of the team and a friend. I look forward to collaborating with you on future projects Vale!

Christina Bati
Founder of Chō - Vegan Silkware

“A 5-star professional. She immediately understood my needs and perfectly communicated my services through her amazing skills in putting thoughts, information, and emotions down on paper.”

I contacted Valentina to take care of the copywriting for my companies' two websites.

She immediately gave me a sense of confidence and I completely trusted her skills in delivering what turned out to be exactly what I wanted.

After dealing with several unprofessional companies, I finally got the result I wanted and since then I cannot think of turning to anyone else.

Elena Giuffrida
Founder of Sweet Home Luxury

“A true word wizard!”

Her creativity knows no bounds, and her professionalism and intelligence shine through in every interaction.

I had the pleasure of working with Valentina recently, and I must say, Vale goes above and beyond (believe me!), paying attention to all details to ensure that the stories she crafts truly reflect your brand.

If you're in need of someone you can blindly trust, look no further - I highly recommend her to anyone seeking a reliable and talented website copywriter for coaches.

Nataliia Leonenko
Founder of Blushspring Studio

“Exactly what my business needed to level up.”

Valentina helped us write Vivid Vision for our company.

She is the specialist who can take your ideas and identity from in your head to on the page or screen so people truly understand who you are and what you offer.

As a healthcare specialist and a coach for doctors who practice outside of the conventional paradigm, public communications and brand identity are often overlooked but essential to capture accurately and concisely.

She does it with great style, coherence and timeliness. She is a joy to work with.

Dr. Roger Borbón
Functional Neurologist & Creator of B.R.A.V.E. Health Method

“Sometimes you just have to leave it to the pros…”

Valentina's ability to understand you and your business is second to none. 

If you're looking for a copywriter who adds a touch of 'human' to your words, then work with The Alternative Copy. 

She worked quickly, efficiently and openly communicated with me every step of the way.

I wouldn't hesitate to work with her again on any copywriting work. 

Lisa Stubbs
Rise EXECUTIVE Coaching

You really care about your people and are all about making things differently.

Why shouldn't your messaging reflect that?

From websites to emails and mentorships, I’m here to help you find the right words to make your audience click - and hit that pretty purchase button.

Ok #goals.

So you can make money on Do-not-disturb.

DREAM CLIENTS INCLUDE

Creative business owners & multi passionate bringing good into the world.

Coaches
Healers
Yoga Instructors
Hypnotherapists
Naturopaths
Coaches
Healers
Yoga Instructors
Hypnotherapists
Naturopaths

(the options)

DYI Copy Resources (soon)

Hire me to write your emails or website

apply for Copy Mentorship

Web Design & Brand Launch Strategy 

FREE DOWNLOAD: 60 TOP-PERFORMING SUBJECT LINES 

Emails that get actually opened and read? 
Yes please. 

Steal my top-performing subject line ideas for products, services, freebies, online events...Including 7 nurture email ideas to write today!